The 2012 Canadian Digital Dealer Is Coming!
The 2012 Canadian Digital Dealer Conference is coming, and the event is shaping up to be the educational event of the fall! Keynote speakers include Tim Wilson, a Google...
View ArticleThe 2012 GM eSummit is Coming!
Need a good reason to get away from the dealership? How about visiting one of 5 great American cities? Or the chance for the automotive industry’s top minds analyze your digital...
View ArticleWill Dealership Sales Suffer As Test Drives Decline?
A new study shows that a new breed of “digital test drivers” are completely skipping the dealership sales process. More than 10% of new-car shoppers...
View ArticleHow Social Media Cuts Both Ways
Social media seems like such an pleasant, magical journey for a business to embark on. Ask a mundane question on Facebook, tweet a photo of your lunch, and the world will love you (and...
View ArticleDo Pop-Up Ads Really Work?
Pop-up advertising has gotten a pretty negative rap over the years. Maybe that’s due in part to the 90s, when pop-ups would frequently flood your browser window,...
View ArticleThe Most Important Chat Infographic You'll Ever See
It’s true that the live chat adoption rate is growing astronomically among auto dealers. The ability to greet your online shoppers and walk them around your...
View ArticleA Social Media Hiring Strategy
Social media marketing is a time-consuming endeavor, and not all of us are hip to the language of tweets and likes. But that’s okay – you can find young...
View ArticleThe Battle Between In-Car Apps And Manufacturers
Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse...
View ArticleHow A Social Search Engine Could Turn Facebook Around
Shares of Facebook stock are still trading below 40% of the social media company’s initial public offering of $38, but CEO Mark Zuckerburg’s...
View ArticleWhy Customer Service Robots Don't Exist (Yet)
“I’m afraid I can’t talk to customers, Dave.” I don’t think anyone can deny that robots are pretty cool. I mean, we can send machines to...
View ArticleDepth of Engagement vs Breadth of Impressions
In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement counts more and costs less than...
View ArticleTop Ten Blogs And News For Auto Dealers: September 23- 28
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community...
View ArticleHow Your Team Is Torn Apart By Five Words
“That is not my job.” Your dealership, like any business, has a mission. It might be to sell the most cars in the region. Maybe you’re focused on...
View ArticleThe Losers At Fisker and Tesla
I’m not an expert on political policy. For most of last night’s presidential debate, I didn’t really have a clue about what the candidates were...
View ArticleTop Ten Blogs And News For Auto Dealers: October 1-5
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community...
View ArticleAligning Your Website With Your Sales Process
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper...
View ArticleYour Live Chat Service’s Most Important Metric
30 seconds might seem like a very small amount of time to you – but how long is it, really? Try closing your eyes and counting to 30. One… Two…...
View ArticleTop Ten Blogs And News For Auto Dealers: October 15-19
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community...
View ArticlePlagiarism, And How To Avoid It
CBS Sunday Morning aired a news package over the weekend that highlights the prevalence of plagiarism in the digital world. With just a few quick mouse clicks, we can...
View ArticleGoogle Visits The Grand Canyon – And Changes The World
Anyone with a computer and 5 minutes of spare time has probably sat down to play with the Google Maps “Street View” application...
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